Business: Customer service

The quality of a customer service experience can determine whether businesses get a customer for life, or for a one-off transaction. Just about any business will tell you that the most important focus in their dealings with customers is to ensure that needs are met and expectations realised at best, and preferably exceeded.

This film provides students of a range of business-related areas with a resource that explores customer service through the eyes of five individuals who are passionate about delivering excellence. There are also street interviews.

Customer Service is the art of politely listening and responding to the needs of the valued customer in a professional and timely manner. Good service with a kind, understanding voice will exude confidence and compassion to the valued customer. Even the most difficult customer can benefit from your tact, poise and steadiness. Good attitude makes all the difference and sets an organisation above their competitors and peers. Understand that your persona reflects the heart of the company. Learn how to improve emails, faxes, voicemails and phone manners. Learn how to handle difficult customers and resolve conflicts.